A Belgian national based in China for seven years, Benoit is an experienced international marketing professional and intercultural expert. He has assisted nearly 50 companies, setting up and restructuring China Mainland and Hong-Kong operations. He has extensive experience of the branded consumer goods and distribution sectors. Doing Business in China and China Marketing & Distribution strategy are still the main focuses of his work today.

He speaks Mandarin Chinese and English in addition to his native French.

Deep understanding of the specifics of Chinese business culture

Market research and international marketing strategy

Soft skills trainings

Benoit works as a facilitator, consultant and trainer in companies, helping them to build bridges and link cultures to succeed in the Greater China area.

He authored the first-ever business book devoted to the realities of doing business in China for SME’s. He writes regularly for the trade and business press, and has lectured as a visiting professor on commercial management at the Brussels EPHEC.

Partnership/Alliance negotiation, management and crisis management

Intercultural Management

Qualitative market research and focus group

Market entry strategy and marketing planning

M. Sc. Management, Solvay Business School, U.L.B. Brussels (BE)

Exchange programme with City University Business School M.B.A. – London (UK)

Agrege en Sciences Commerciales et Financieres, Solvay Business School, U.L.B. Brussels (BE)

  E.U. China Junior Manager Training Programme, Beijing Foreign Studies University/European Commission, Beijing, (PRC)

  E.U. China Junior Manager Training Programme- Business Simulation, C.E.I.B.S., Shanghai (PRC)